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Braj-Bhoomi inspires designer Gaurang Shah to introduce diversity in men’s wedding wear

After charming the brides with his intricate bridal wear, designer Gaurang Shah recently launched a new line of bridal wear for men for the forthcoming wedding season. Titled Vridavan, Gaurang’s menswear collection inspired by the Braj-Bhoomi was introduced at the recently concluded LFW Winter Fest.
Uniting India’s rich handwoven heritage with bold patterns and classic cuts, his latest menswear line represents the narrative of the urban Indian man who is strung to his celestial heritage. Regal Paithani dhotis, KanjeeA�varam kurta and dhotis, Benarasi sherwanis, Patan Patola sherwanis, Khadi Jamdani achkans, Kota kurtas, Patan Patola shawls from his ensembles are designed to reflect the Vishnu-purana in modern rendering.
Explaining the inspiration , Gaurang says, a�?I wanted to introduce an eclectic and diverse range of textiles from around the country for the modern day groom using cross-border techniques along with a gamut of tie-dye techniques like shibori, clamp dying, bandhani, leheriya and block prints like ajrakh and dabu; to accentuate the intricate weaves.a�?
Speaking about his inspiration behind these designs he says, a�?Floral and geometrics drawn from the nature are the source of inspiration for this season jamdani. In Kanjeevaram, the korvai weaving technique on the jacquard loom is revived with traditional motifs inspired by the temple art of the 16th century.a�?
Gaurang is known for his traditional touch on modern day designs. When asked him about the designs of Vrindavan he says, a�?For me traditional weaves in modern rendering is the balance that I maintain to create a line that reflects our heritage and the strong mind of the man. I play with different textures and contemporary colours in the weaves.a�?
He further expA�lains,a�?Jamdani weaving is enhanced in khadi, uppada, paithani, benaras, kota, Dhakai; double ikat in patan patola and korvai weaving in kanjeevaram. The weaves are enhanced by block prints of ajrakh, tie-dye bandhani, shibori, Chikankari embroidery, parsi gara embroidery, matka silk, tussar silk and more.
The colours are churned from the romance between Radha-Krishna. Grading from the serenity of whitea��s walking into happiness of yellowa��s, calmness of powder blues and mint greens, mysterious of darker greens and blues, the colours reflects Indian traditions. The tale of Radha-Krishna and Gopikas are interlaced in the silken threads of the warp and weft. The poetry that resonates the raas-leela in the vridavan is lyrically woven in the Jamdani textile art.
Gaurang has dedicated weavers throughout the country. a�?I have more than 700 artisans who weave the textile for me. It is a process where the weavers work exclusively for me. From drawing, to colours, to textures it is a process where the textile takes three months to two years to weave. I work with weavers in Andhra Pradesh, Tamil Nadu, Maharashtra, Gujarat, Uttar Pradesh, Rajasthan and West Bengal.

Gauranga��s Vrindavan collection is available at his stores across India. Price ranges from `30,000 and upwards. Details: 9849697095

a��Nishad Neelambaran


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