Matchify.in offers women privacy and security
Introducing itself as India’s first women-centric dating app, Matrimony.com launches Matchify under a separate wing. “We wanted to empower women to make choices and thought it would be a good idea to have specific features that give them comfort and safety, allowing them to use the app without any fear of privacy,” begins Sai Chitra, the business head. The app comes with a host of women friendly features to give them complete control, including verified profiles, secure chats which only women can initiate (men can only chat when there’s a mutual like), control over profile viewing and report abuse/block users. They also have a one-way video chat for women as a cool new upcoming feature.
Including a self-updating algorithm, the app is powered by a self-learning engine. “The matches are shown based on some basic preferences. The member can either match it, ignore it or view it later. As time goes by, the engine learns from the users’ behaviour and keeps fine-tuning the criteria,” explains Chitra. As young individuals move away from home, there is a demand for secure relationships with people matching their interests near their current location, but solutions are hard to come by. Matchify.in has addressed this growing need and aims at pleasing like-minded people looking for serious and meaningful relationships by providing a secure and robust platform for smart phone users.
“They will have a great experience in terms of discovering matches and will get a different experience all together,” ensures Chitra who says Matchify is on an aggressive growth path and are working on acquiring more users via social media and digital campaigns and are planning to ramping their marketing soon.