Why Pratima Pandey’s eco-friendly Jack N Jill collection is perfect for our brutal summer
PRATIMA PANDEY, whose summer line will be showcased at Collage today, enjoys looking inwards. She agrees that each collection is a reflection of who she is at that point. ‘‘At the moment, I am telling the story of Jack N Jill, about a woman who dresses for her man,’’ she begins, as she describes how you will find her favourite fabric, cotton, together with chanderi and embroidery. ‘‘It is about someone looking for Jack or waiting for Jack or living with Jack,’’ explains the young designer, who did her masters at NIFT in 2008 and has since completed 10 seasons at Wills India Fashion Week. Pandey’s label, Prama (‘‘taken from my name, meaning beauty with intelligence in Sanskrit’’), is all about ‘‘selling an entire look.’’ No stranger to Chennai, Pandey likes that the market is more receptive to her experiments, and that we appreciate her summer-friendly garments. She only wishes she had more to send us. This time, we are invited to take home her cotton anarkalis – a cotton slip with an anti-fit top layer in chanderi, with embroidery. ‘‘I have used a lot of Parsi embroidery, chikankari, zardozi and ari. And I believe that cotton has to be closest to the body,’’she explains. The ensemble includes palazzos, and are almost all in ivory or indigo. Typically day wear, they can be dressed up for the night. ‘‘It is very flattering, for a confident woman,’’ says the designer who started out with the organic brand in Auroville, Upasana, and tries to retain its ethos as much as possible.
At Collage, Nung-ambakkam. Pricing from Rs. 15,000. Details: 28291443
— Rosella Stephen