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    Shankar Mahadevan on BIG Golden Voice and how radio is a better avenue for music talent shows

    S HANKAR MAHA-DEVAN is back yet again as judge and mentor for BIG Golden Voice Season 3, which is inviting Indian participants from all over the world this time round. Admitting that radio is a great medium to invite aspiring singers for a world-wide singing competition, he says, “There are no inhibitions over radio as it’s a friendlier avenue. The contestants are judged based on their singing without the burden of reality drama and they perform better.” He recalls how nobody knew till the very end that the winner of the previous season, Sayani Palit, was blind. ‘‘She went on to sing in my film Katti Batti and this time round the winner may get a chance to either work on an album or share the stage with him on a live show,’’ he adds. Mahadevan allows that it has become increasingly easier for aspiring musicians to get a break in the industry with reality shows and talent hunts giving them a platform. “Even those who don’t ultimately win the title, still get recognition as they are watched by audiences and musicians from all over the world. That is a big deal in itself,” he concludes. Benedryl BIG Golden Voice Season 3 International city level competition begins today.
    Details: 927bigfm.com

    Niranjana Hariharanandanan

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