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    Jacqui MarkhamTopshop finds space in the Indian market, at Jabong.com

    With an extensive range from its fall line—including dresses, jumpsuits, footwear and bags—UK brand Topshop’s entry into India through Jabong.com has been one of the many fashion highlights of the year. Though some might say the collection is a bit of a let down when compared to their stores abroad, there’s no denying it is an exciting development.

    We talk to their global design director, Jacqui Markham, who tells us more.

     

    Who has curated  the collection?
    The collection has been collaboratively curated. Topshop offered advice on the fashion items that work well for a global customer and Jabong gave invaluable insights into the Indian market.

    Factors involved.
    We always consider the customer and look at factors such as climate, local customs and the receptiveness of the market to global trends. To ensure a well-rounded collection, we have looked at delivering a combination of wardrobe essentials such as denim, with seasonal high-fashion trend pieces.

    On the collection.
    The Autumn-Winter ’15 collection is an update of the 90s’ trend that has been prevalent for the last few seasons. Washed out prints and sportswear details have been integrated with logos to complete the look. The denim is distressed and the shapes are skinny, with raw selvedge and indigo washes. Formal wear retains its universal appeal while updating familiar styles with a new colour palette and accessories.

    How is Topshop suited to the Indian market?
    Our research suggests that Indian shoppers are incredibly receptive to trends and take inspiration from international influencers. Our brand is built on being design-led and first-to-market; attributes we believe will set us apart here too.

    What does the future hold?
    As a business, we are always looking at opportunities to extend our global reach. Our partnership with Jabong provides us with unique insight into how the Indian customer is shopping. We will continue to assess the market for further opportunities. However, we have no immediate plans for a brick-and-mortar store in India.
    From Rs.690. Details: jabong.com

    -Rashmi Rajagopal

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