From Kasha to Pero, stock up on handcrafted clothing at this pop-up
Collage Shop India is one of the many to join the ranks of retail outlets, activists and designers with an intent to bring back the love for handlooms. The multi-designer boutique will hold a week-long exhibition that will see handloom labels such as Kasha, Three, Shalini James and Sagaa showcasing their latest collections.
While the store has always been a space that promotes indie designers, proprietor Priya Vasudevan felt a strong need to do something exclusively for handlooms. “It’s a beautiful art that is dying a slow death. We need to make it appealing to the younger generation. People assume that handlooms need to be cheap, but it requires a lot more hard work, patience and care than fabrics woven by a power loom,” explains Vasudevan.
About 15 different labels will come together for the showcase and she reveals that most of them are already stocked at the store, while a few like Naushad Ali, Khara Kapas, and Indigene will be coming to Collage for the first time.
Khara Kapas, Hindi for ‘pure cotton’, was started by Gurgaon-based Shilpi Yadav. With a focus on mulmul and other natural fabrics like jute and linen, the label is known for its maxi dresses with easy, free flowing silhouettes. “Our designs incorporate fundamental elements of ethnic heritage that make an appearance throughout our designs,” says Yadav.
Based in Auroville, Naushad Ali, who is also participating in the ongoing Lakme Fashion Week, seeks to bring into focus the artisans from little villages in West Bengal, Tamil Nadu and Andhra Pradesh. Using traditional fabrics, the designer creates pieces that are contemporary and easy. Completely organic and natural, the latest line is centred around stripes and anti-fit silhouettes.
At Delhi-based label, Indigene by Jaya Bhatt and Ruchi Tripathi, importance is given to conscious clothing. Their Monsoon line, takes inspiration from the German Bauhaus design philosophy, which promotes the connection between form and functionality. Made with khadi, the garments are breezy and comfortable, with stripes and geometric block prints taking centre stage. Other participating labels include Smriti Gupta, Pinki Sinha, Raiman, Pratima Pandey, Debashri Samanta, Pero, Tokree and Priti Prashant.
Rs 4,500 upwards. Till September 2. At Wood Street. Details: 25566818
— Rashmi Rajagopal Lobo