Good Earth’s in-house brand Sustain’s exhibition is all about luxe wear
For those fascinated by handlooms and vintage craft, the trunk show by Good Earth’s in-house brand, Sustain, starting today, is perfect for some retail therapy. Expect a rich festive collection of Indian and fusion wear that feature exquisite and ancient crafting techniques. “Launched in 2010, Sustain’s philosophy was to make clothes more luxurious, and adaptable for today’s time. We felt that the craft was not being used in a sophisticated or in a contemporary manner. We try to bring back the old techniques in silhouettes and embroidery, be it Mughal miniatures or old museum art,” says Delhi-based Akshay Singh, stylist at Sustain.
The event will also bring another designer and stylist from the capital, Jaspreet Kaur, senior designer at Good Earth, who along with Singh will give personalised styling advice to the visitors.
“There are certain ways that a wardrobe can be set, sometimes it becomes very region centric, people don’t experiment. This trunk show will give our perspective to people and make them try out other styles. We will talk about interesting silhouettes, fabrics and ornamentation, the whole point of the session on how to transcend from morning to evening,” says Singh, who adds that the collection from Sustain will showcase fabrics like khadi, chanderi and habotai silk.
Featuring intricate embroideries and works like chikankari, also expect ajrak prints and other ethnic motifs. Singh says the brand has already begun work on their new collection which will have woven textured fabrics with placement print motifs in earthy spring colours.
Rs 3,500 onwards. From today till January 9 at Good Earth store, Rutland Gate. Details: 43087878
— Saloni Sinha