Following her urge to constantly create, Monica Dogra, one half of the electro music duo Shaa’ir and Func and best known for hosting The Dewarists, follows up her acting (she debuted in Dhobi Ghat), singing and song writing career by turning designer. An American of Indian origin, she launched her high street fashion line, two weeks ago, to be exclusively available on Stylista.com. “I have always been interested in style and I’m a proponent of local Indian talent. And essentially, I am more interested in expression than fashion,” begins the singer. And that is exactly what COO and fashion director Anjana Sharma wanted Dogra on-board for. “I have known Monica from my days at BlueFROG and I always thought her clothes spoke to me. Even if she wore designer garments, she had her own take on how she wore it,” Sharma enthuses, adding, ‘‘I realised that there was a different audience of art lovers who don’t dig designer fashion but have a different take on it,” she explains.
Simply called Monica Dogra for Stylista, the range is inspired from her own personal style and mirrors the songwriter’s involvement with music, cinema and contemporary art. “I’ve come to this point in my career where I just have to be myself or else it just doesn’t work,” says the Mumbai-based artiste.
Defined by easy, wearable silhouettes and an indie festival vibe, the collection includes dresses in floral and ikat prints, acid washed skater skirts, kimono-style shrugs, tank tops, tie-dye trousers, crop tops and kaftans. The quirk factor draws attention with the ikat prints and Jaipur florals juxtaposed with grungy denims and stark dip-dyes. “They are wearable clothes that reflect my style. Grungy, bohemian, and a bit rock and roll,” Dogra explains. She also credits travel, ‘‘beautiful people I’ve met along the way, music festivals, and vintage treasure hunts’’ as her inspiration.
Priced at `1,950 onwards. Details: stylista.com
? The monochrome kaftan with a beach sunset print across the front and back is perfect for idyllic evenings with friends over music and an open barbeque. Rs.3,550
? Jagger, the tie and dye dress, is perfect for a coffee morning. Rs.3,990
? The lacy kimono cover up could definitely dress up your plain black pants. Rs.3,490
On the list
Apart from Monica Dogra, later this month the webstore is all set to also launch Mumbai-based Masaba Gupta. Designing a high-street collection for Stylista, you can expect free- spirited shirts, skater dresses and dhoti skirts in pops of yellow, mint and monochrome featuring her trademark vintage prints. Delhi-based designer duo Shivan & Narresh are also collaborating with the website for their collection which takes inspiration from street style and graphic art. Pick from their classic bikinis, maillots, tankinis and cover-ups which sport snazzy graphic prints and stripes in vibrant reds and curacao blues.
— Aakanksha Devi