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    Suit up in PN Rao’s latest collection, Elegante 

    Design label PN Rao offers the perfect mix of luxury suits, fresco jackets and Indo-Western Sherwanis at their latest store at Anna Nagar. Timing the launch of their new collection Elegante with their second store opening, Naveen Pishe, a partner at PN Rao says, “The men in the city appreciate fine clothing on par with most cosmopolitan cities in the world.”

    It has been five years since the opening of their flagship store in the city at Alwarpet, and now, the high-end custom menswear brand believes that Anna Nagar is a lucrative market. “We were mulling over picking Adyar for the second store, but we zeroed in on the current location based on buying trends and customer requests,” he shares. Touted to be a one-stop-shop for men’s couture, the 3,000 sq ft store houses its signature tailor-made suits, shirts, jackets, pants and accessories like pocket squares, ties and cufflinks.

    The store’s latest line, Elegante collection, features clean cuts in wool silk, poly wool and rayon fabrics. A combination of bold and bright colours like blue, grey and beige, this collection’s distinguishing trait is the subtle detailing that each piece of clothing sports. “The detailing could be in terms of the quality of buttons that have been used, hand-stitching on the suits, printed lining or a hand-sewn black band on the sleeves,” says the 46-year-old entrepreneur. Exclusive to the new store, is a luxury wall that offers suit blazers from Givo, and a complete range of formal menswear from the Italian brand Montezemolo. “Also, a service that is unique to our stores in the city are personal stylists,”  Naveen enthuses.

    — Rebecca Vargese

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