Fashion aficionados, listen up. Maison, the Bangalore-based online boutique which houses international luxury brands like Mawi, Giuseppe Zanotti and Phillip Lim, will be having their third trunk show in the city at Hyatt Regency with Omar Sait, director at Gatsby Collection.
There will be printed, colour blocked and dyed dresses from Cacharel and 3.1 Phillip Lim, jeans by Acne and Paige accessories like two tone belts, cocktail rings and pendants by Mawi, as well as footwear like ballerinas and pumps by Giuseppe Zanotti and Sigerson Morrison. They are offering 60 per cent off on all the merchandise, mostly from previous collections. “It’s a good deal for customers who wait for sales,” says Naveed Vali Ahmed, business and operations manager, Maison and Maison-Boutique.com.
With the physical store in Bangalore having shut down in August, Ahmed is currently focusing on the e-commerce space and trunk shows and pop up stores across the country “to build awareness about our brands.” Closing down the store, he says, was part of their strategy to focus more on the online space ‘‘where the reach has no limits. Plus a physical store needs more manpower.’’ Customers today are more comfortable buying luxury products online especially if they know the product and what the company stands for,” explains Ahmed.
The Maison Trunk Show is on December 6 at Hyatt Regency. Rs 2,500 to Rs 20,000. Details: 61001234
— Madhuwanti Saha