The Swedish clothing company launches its first store in New Delhi, with accessible clothes and deals
Chic yet practical
The launch collection did not disappoint. What we liked was that although the brand’s Autumn 2015 collection featured somber hues reflecting the season, as promised, most of the pieces were exactly as we had seen them in stores in Europe a few weeks earlier. Of note are the chic separates (trousers and tops) for ladies, the limited but well-curated lingerie selection, some fun transitional party dresses and T-shirts for men. The trendy yet practical children’s collection was the most sought after—replete with tights, tops and dresses for girls, and shorts, tees and shoes for boys, among other things. Full-figured ladies and expectant moms can also rejoice, with a limited range of maternity and curvy wear that includes jeans, jeggings and dresses. “In November, the designer collaboration with the fashion label Balmain will also be available,” Einola assures.
Positive that they are in India for the long term, she says, “We are looking at many options currently and we will expand when we get the right location.” The end of 2015 will see another store in Delhi, and the first store in Bengaluru (at VM Mall) in early 2016. Chennai fans need not despair. Though we haven’t received any official word, H&M billboards have been spotted at Phoenix Market City.
At Select Citiwalk, Saket. From Rs 299. Details: hm.com