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    SS Rajamouli on Baahubali, and why it is the most anticipated movie  of the season

    Made in Tamil and Telugu, and dubbed into English, French, Hindi, and  Malayalam, the marketing strategy for Baahubali has been great. Excited about its release, the man behind the multi lingual feature, SS Rajamouli, recalls the day his mentor, director K Raghavendra Rao, approached him to direct the film.  “I was always interested in stories that had larger than life characters and situations. His only instruction was to direct a subject that excited me, and I had my answer,” says the 41-year-old National Award winner. Promising that the Rana Daggubati, Prabhas, Tamannaah and Anushka Shetty starrer would “definitely live up to the audience’s expectations,” the director shares that Baahubali  is a story about two brothers who clash over a kingdom spanning two generations. “We  already shot 40 per cent of the 2nd part. The principal cast will remain the same,” says Rajamouli, about the second part slated for 2016. The Malayalam version of the film has gone on to set Guinness records with the biggest ever film poster (54,000 sq ft) being made. “Rajamouli designed the poster and we unveiled it together at the music launch last week,” shares Prem Menon of Global Media, who is marketing the film in Kerala. Commenting on the scale of the film, Rajamouli says, “I owe most of the scale to producer Shobu Yarlagadda who believed from the start that we shouldn’t limit content possibilities and scale.”
    The Bollywood version of the film’s rights has been acquired by Karan Johar, who reportedly has a star-studded premiere on the cards. “Karan’s and my sensibilities are entirely different as film makers but I feel we share the same passion towards films in general,” says Rajamouli, who is contemplating doing a sequel to Eega next. His ultimate dream however, is to direct the Mahabharatham.
    Baahubali releases today.

    Niranjana Hariharanandanan

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