Turn your feelings into songs, or give your talent a platform with Music4thought
EXpressing our feelings to the ones we love is not easy. And that’s when lines from famous songs prove useful. So how about if someone can weave your true feelings into a song?
Enter Music4thought. More than a year into its soft launch, the music venture will officially take off on June 20, a day ahead of World Music Day. Based out of Mumbai and Hyderabad, it creates songs on demand, with singers from reality shows, Sa Re Ga Ma Pa, and Indian Idol.
Founded by Rohit Shrivastav, his wife, Preeti Sinha, and Bollywood music producer, Parikshit Sharma (one half of the Tubby-Parik duo, known for Guzaarish, and 2 States), it also connects lyricists with vocalists and sound engineers to breathe life into their words.
Likewise, aspiring singers can find resources to record albums, and release their works on SoundCloud, and Music4thought’s YouTube channel. Consultations with Bollywood musicians like Vishal Dadlani can also be arranged. And if you make short films, or video games, here’s your cue for original tracks.
Let’s come back to the ‘made to order’ song service. There’s an elaborate process to gauge your feelings, so that the songwriters get it right. Select from one of the 10 categories on the site, such as Wedding, Maternity, New Born, or Miss You. Then, fill out a simple questionnaire.
“After we get the answers, one of the team members will call you. Earlier, we had hired freelance psychiatrists for this. But in a year’s time, we have understood the drill. Sometimes, we might call you more than once to understand you better. So reach out to us 20 days in advance,” says Sinha, adding, “It’s the easiest to talk to somebody who is about to get married. They are full of emotions. We have to sometimes ask them to stop, for fear of the song losing focus (laughs). Difficulties arise with people who have been in a relationship for over 10 years, or children who want to convey messages to their parents.”
Once the “emotions are understood”, they write the lyrics, compose the music, record the song, all the while interacting with the customer over email or WhatsApp. They can also integrate your voice-over messages with a song, or let you sing the entire track. And while the maximum number of orders have been in Hindi and English, they record in regional languages as well. Oh My Darling, Teri Baaton Mei and Nanhi Pari are some of their creations.
“We want people to be the soul and hero of their songs. And when we have such immense musical talent in our country, why not tap into it?,” Sinha sums up.
Rs 70,000 upwards forcustom songs.
— Barkha Kumari