Spanning four weeks, tapping into the lives of nine individuals led by three passionate
mentors, The Step Up by Johnnie Walker is already creating waves. Touted to be India’s first Digital
Mentorship Program, the mentors are self-made young achievers — celebrity chef Nikhil Chib, avant-garde designer Nikhil Thampi and MIDIval Punditz, an Indian fusion group comprising Gaurav Raina and Tapan Raj. The programme, to be aired as a web-series on www.thestepup.in starting March 9, will be focusing on fashion, food and music, the respective fortes of the mentors and will see participants showcase their talents in specific categories. The finale will see three top performers from each category battle it out week after week, to win a six-month apprenticeship with Thampi and Chib, while the music winners get the opportunity to embark on a four-city tour with Midival Punditz. The mentors tell us more on what inspires them and how they hope to
motivate a new generation.
-By Aakanksha Devi