Chennai-based jewellery designer Raji Anand’s new neck pieces are going online soon, and this time her collection takes her experiments with fusion a notch higher. “My reconstructed jewellery pieces are heavily influenced by South Indian aesthetics and culture, drawing influences from temple jewellery as well,” says Anand, whose four new pieces are faithful to her line of thought – old world charm blended with new age sensibilities. However, these pieces are in a way a first for Anand. “I have used gheroo beads (polished beads) a lot more than before. Plus the north-meets-south elements are stronger. For instance, there’s a Krishna pendant, which is typical to Jaipur, fused with the Kerala manga motif that I’ve used to highlight the gold. I think these pieces will work really well with something like a kota or a bandhani sari,” she explains.
Anand’s clientele is discerning, and a lot of them buy their saris from the north, but like to have the south Indian element in their jewellery. “These new pieces however can be worn with anything,” Anand says, adding, “A gown, or even a pair of jeans and a vest. What’s important is that you feel confident in them.” Needless to say, Anand’s jewellery is rarely understated; she enjoys playing with bold motifs, and to create statements with her jewellery, be it with the earrings, embellished hair bands, rings, kadas, bangles, or the bracelets that she makes. And there’s more good news for fans of Anand; the self-taught designer is partnering with Parisara, the online store she retails at, to create a line of lightweight jewellery. They will be paired by a range of affordable saris available on the website.
The new pieces will be available by the end of March. Rs 8,000 onwards. Details: parisera.com