The whole of last week, I have been reading posts on the Taapsee Pannu-Amitabh Bachchan starrer Pink. Taapsee was here in the city with her co-stars as well and was spotted at various destinations promoting her film with gusto. For a while I thought it was a venture by our very own government. I will be apolitical here.
Ask any toddler in the city what the letter ‘m’ stands for? Music for sure and of course movies. The word movies is apt in every context here. Firstly, images move on screen. Secondly, it moves people physically from place to place even when rains lash the city or in crazy traffic jams as theatres were booked up even last week when it rained heavily. During the days when it does not rain, it is even more full. Lastly, it also moves people emotionally as they get so engrossed in rating and discussing it. Now, that sounds like a forced context, but you get the point right? From Facebook to private blogs to newspapers, we have the first report out soon after release. Every viewer becomes a critic or channel. It is funny, candid and personal. Some of them have started rating these movies with numbers too making it measurable. The concept reminds me of some food advertisement that had a slogan-health bhi aur taste bhi. Review bhi aur rating bhi. I know a few aspiring‚ film producers’ who rate films and spill out the plot in their privately circulated WhatsApp reviews. Their knowledge of English might not be spot on but their comments are hilarious. I remember a line from one such a review- ‘first off full mother sentiment.’ PS: Off refers to half.
How do movie makers feel about this? Many small budget film-makers are happy because the word spreads around and is mostly encouraging. The big ones are upset because the hype that precedes a movie is much greater than the actual response after the film. More often than not people rate the performance and attribute the negatives to the star actor. But the bottomline is we love movies. We want to express and we cannot stay quiet. We need to share our opinions. Moreover, our sense of humour is always bang on. All these make us get away with even murder. Whether it is Ajit’s dialogue with Raabert or a super duper Bahubali.. we just love it and live it. Just heard that maverick director Ram Gopal Varma is starting a new Sarkaar. If you want the story just be active on social media. It may be out even before RGV himself knows it.
— The writer is a popular TV show host, radio jockey, professional singer… and most importantly, a hardcore Hyderabadi)