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    Simran Lal, on Good Earth’s first book, The Story of Babur, for children

    For nearly two decades, Good Earth has made its mark as an aggregator of quality products, ranging from home décor to apparel and accessories. Now, the brand that boasts a worldwide client base, has forayed into publishing, with The Story of Babur, a book for children. Conceptualised by CEO Simran Lal, written by Parvati Sharma and illustrated by Urmimala Nag, the book is co-published by Good Earth Publications and Puffin Books India. “While reading books to my two little boys and my young niece and nephew, I realised that almost all the books I read to them are not Indian—they were lovely but didn’t tell our stories,” says Lal, pointing out that only a few Indian children’s books were well written, illustrated and of good print quality. “I felt the need for books that told stories about India’s history,” she adds. While searching for a subject that would excite tots, she decided upon the brand’s “eternal inspiration”, the Mughals.
    “We get so much of our inspiration from the Mughals that I thought it would be interesting to write a story for our kids about them. Then I called up Swati Mitra who heads our Good Earth Publishing (which does the Eicher City Maps) and asked her if she would work with me on the book,” says Lal, adding that a year later, The Story of Babur was launched. Based on Babur’s autobiography, Babur Nama, author Sharma throws in jokes and pranks that were part of young Babur’s character. And the watercolour illustrations of Nag, make the historical events come alive in an engrossing tale.

    Rs 699. Available on goodearth.in
    — Ryan Peppin

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