The month-old Mooi boutique features muslins in pastels and florals, with hints of zardosi
Meaning ‘beautiful’ in Dutch, Mooi is an attempt to make Chennai summers a lot more bearable while helping you look stylish. Vaishnave Kandule, the owner of the boutique, says their signature is cotton and she lets you access the craftsmanship seen in her hometown, Hyderabad. The month-old store is tucked away in a building in CP Ramaswamy Road. “I started this with my sister Shreya Reddy (who studied photography in London) and Chitra Penanatsa (a fashion designer from California’s Fashion Institute of Design & Merchandising). They work out of Hyderabad and do the designing. We have artisans for the handprinting, dyeing and hand embroidery, especially zardosi,” she explains.
Mooi stands apart for its quirky mix-and-match options—tunics with asymmetrical hemlines that can pass for dresses, anarkali sets with waist coats that can be teamed with jeans to sari blouses that can be worn as crop tops. “Accessorise it well and these outfits can work for any occasion. We have found that youngsters love the colours and fabrics we have used,” says the 32-year-old.
Predominantly made out of mul cotton, there are tunics, anarkalis, saris, lehengas and crop tops in pastels and florals. Their floor-length dresses are eye-catching in stunning colours like purple and yellow. You can also team the crop tops with one of the highwaisted skirts at Mooi.
One of a kind
Admitting that her new venture has competition in the city, with the likes of Fabindia, Good Earth and Soma, Kandule says Mooi’s designs are unique because there are no two pieces alike. “In other stores, you will have the same design in various sizes. Here, even the small, medium and large sizes of a single outfit will have design variations, making it exclusive. Also, we concentrate on occasion wear that can seamlessly move from a brunch to an evening party,” she says.
While they haven’t yet begun customising apparel, she says that is an avenue they will be considering in the future. While at the store, also pick up kota, mul, mangalgiri, chanderi and hand embroidered saris, which come with blouses in contrasting colours with embellishments.
Between Rs 3,000 and Rs 25,000. Details: 9966178666
Preethi Ann Thomas