Ita��s always a great move when a radio station decides to jam with its listeners. It gives the radio unit a visual reference about the people consuming the channel. When a meet-and-greet is executed with a lot of thought and care, the result is more than inspiring. Radio Mirchi pulled off something extraordinary with its listeners last Saturday, in an event that was a first in India as well as the citya��the Neon Night Run. Held at the YMCA Nandanam grounds, Chennaiites dropped by in massive numbers.
Three thousand official registrations and a total of six thousand in attendance made it look nothing short of a rock show. The concept was visually interesting. Runners were provided with neon T-shirts and accessories by the radio station and made to run on a designated path lit by neon lamps. This made everyone glow and look like they had come straight out of the movie Avatar.
The five-kilometre run was the realMcCoy, while the three kilometre stretch was just for fun. a�?Fun was the objective of the event and not a cause. We celebrated Chennai like no one has. It was a spectacular theme with the vibrant people of this city and thata��s a perfect match right there. We also conducted the same event in two other cities. Madurai was pleasantly surprised with the concept, while Coimbatore brought the house down with its response,a�? says Ajai Titus.
There was a lot happening during the run. RJ-actor Sendil ran alongside the runners, recording quick sound bites. There was a warm up and a cool down session with a Zumba routine. RJ-actor Shiva showed the crowd some mean dance moves, which could even leave Prabhu Deva thinking. He came up with a never-seen-before step which he named a�?Fix the bulb while you turn the tap offa��. With two thousand people doing the same, the sight was hilarious. This was a fantastic effort by 98.3FM and a new concept executed with ease.
See you next week with more radio talk.