Brand Aeshaane’s new studio showcases one-of-a-kind designs
Fortune favours the bold. For Neesha Amrish, the city-based designer behind the eight yearbrand Aeshaane, this isn’t just an idiom. Though her brick-and-mortar store in Thiruvanmiyur was ravaged during last December’s floods, the alumnus of National School of Design is unfazed. She will be opening a new flagship store in the city, in 2017. For now, she has a studio in Neelankarai (launched six days ago) retailing her saris, fusion wear and jewellery.
The new 250 sq ft space is striking in black, white and gold, with block-printed wall tiles and hand-laid marble and kadappa floor. Talking about the New Year, she says, “I’m doing a spring/summer line of 400 scarves for the V&A Museum, where I will be playing with abstracts, blending three to four colours,” says the designer, who had our attention last year when she showcased at Who’s Next in Paris, and retailed at London’s Victoria and Albert Museum. Now she is in talks with two prestigious New York museums, to display her work there, besides showcasing at the NY NOW tradeshow next year.
With a new line of dresses to be launched soon—with contemporary silhouettes and pop colours—she is also coming out with a new range of jewellery. “I’m experimenting with copper and brass, accentuated with temple jewellery, but with a geometric, modern aesthetic,” explains Amrish. Expect neck pieces, earrings, rings and nose pins at the studio for the moment, along with premium one-of-a-kind products.
The 39-year-old will be launching her shop page (with over 1,000 products, including a new line of home decor) in 15 days. Amrish is excited right now about the FDCI (Fashion Design Council of India) membership that she just received.
Scarves from Rs 600 onwards. Details: aeshaane.com
—Surya Praphulla Kumar