Chumbak weaves its way onto your walls, couches and crockery
Say ‘Chumbak’ and images of quirky magnets, luggage tags, laptop and phone cases and other cheeky accessories come to mind. But the duo behind the label, Shubhra Chadda and Vivek Prabhakar, have taken their brand of quirkiness to a whole new level with a flagship store, set over two floors. The move comes after they expanded their line to include a host of home and decor essentials like couches, stools, cupboards, crockery, cushions, lamps, carpets, quilts and framed prints.
On the inside
You are welcomed by a trademark chandelier extending from the ceiling of the first floor all the way down to the ground floor. Fashioned out of signature Chumbak tin cans, the outrageous funkiness of the lamp is echoed in an equally outre ceiling fan—the blades are covered with quirky phone cover prints depicting owls, mustaches, elephants, lotus and cows. “We wanted to reveal a whole new design language which is what we call Chumbak 2.0. While we wanted to play around with the design language itself, we wanted to stick close to the original Chumbak. The new range is a culmination of all that thought,” says the couple, revealing the launch of nation-wide stores soon.
And they certainly have managed to retain its popular appeal that translates nicely onto everyday objects that go beyond the little knicknacks. We quite liked a wooden camping chair with bright owl prints against a burnt orange background. The floor cushions too are quite fetching in a range of their signature quirky prints. To add some bright pops of colour to a dull room, we suggest the three-legged stools available in a selection of candy colours.
Rs. 100 upwards. At CMH Road. Details: chumbak.com