Home Chennai Of Conscious Design

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    This Pondy-based designer has been setting fashion trends on the East Coast since last year, with his homegrown label Naushad Ali.A�

    Gearing up to reopen his updated store at the Artika galleryA�tomorrow, Ali already has his extended summer collection in stores. Yet anotherA�designer using sustainable materials and not following trends, the NIFT Chennai design graduate has been living in Pondicherry sinceA� 2013 and is a slow fashion crusader. a�?I believe that fast fashiona��where high-end stores in malls try to push their collection season wisea��is actually working in favour for us designers. These days we see more people moving towards slow fashion and looking for designs that satisfy their needs,A�with clothes thatA�are collectible and last longer than just a few months,a�? he says, adding that the way people perceive design has changed.A�He reckonsA�that Delhi-based Aneeth Aroraa��s Pero is one of the bigger names in this group, making exclusive collections and setting a trend across the country.

    Weaves and layers
    NA-10Alia��s extended summer lineA�featuresA�fabrics by weavers in Andhra Pradesh a�� A�seen as long tunics, dresses, scarves, crop tops and oversized shirts in bold colours a�� sporting detailing like checks and stripes.A�A�A�The photo-shoot for the linea��by model and fashion stylist SachaA� Mendez, of the Sacha Shop in Goaa��was done using a Polaroid camera, in the old-school style. The line is also available in her store in Goa.A� Currently, Ali is busy with his other line, Indigo Love, a non-seasonal collection that uses 100 per cent natural dyes. His winter collection, comprising scarves, jackets and layered clothing in deep tones of indigoa��with intricate patches and hand-designed texturesa��is expected to be launched later this year. For his store, which is being renovatedA�now, Ali says he has designed over 30 exclusive pieces. These will onlyA� be available in Pondicherry. a�?They are exclusive dresses,A�over-sizedA�tees and some selectA�experiments using saris that I have put together. Ia��ve picked up saris with interestingA�zaris and given them a makeover by dyeing them, to impart a contemporary touch. Ia��ve then made outfits out of them,a�? he concludes.
    Rs 3,500 onwards. Details:A�naushadali.in

    Niranjana Hariharanandanan


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