Vimala Viswambaran, a reputed seamstress from Thrissur, Kerala, joins forces with her textile savvy daughter-in-law Rasmi Poduval to create a ready-to-wear Indo-Western line under the label Seamstress. They emphasise superior cuts and quality fabrics. Seamstress operates out of a charming old bungalow in Thrissur, also a work studio that houses all her personally trained tailors. Their festive collection in shades of indigo and deep-red alzarin is geared towards the celebratory month ahead.
“We source from artisans across the country that my mother-in-law has worked with for over two decades, along with a great bank of dyers, block-printers and weavers. So starting our own label was a natural progression,” begins Poduval who comes from a corporate marketing background. Watching Viswam-baran at work over the years was a major inspiration, she admits.
“Our focus is on the finesse of the cut and fine detailing. So we don’t use much embellishment but a lot of interesting patterns and dyes,” Poduval shares.
They work with indigenous weavers from Mangalgiri, Pochampally and Bikaner and block-printers from Barmer, Pipar and Kutch for fabrics that are often times crafted specially for them. “We work very closely with the craftsmen and our own tailors to deliver a fit and sensibility that suits the modern Indian woman best,” Poduval tells us as she describes the unique sizing they have developed based on Viswambaran’s years of hands-on experience.
Their current collection that centres around the blue-red colour scheme, uses classic Indian fabrics like ajrakh, ikat and khadi in a range of Indo-Western wear with sharp silhouettes and clever detailing. The tunics, dresses, kurtis, tops and kurtas come with contrast panelling and cross-stitch borders — a modern blend of sophistication and comfort. We particularly liked the interplay of plain fabrics with hand-worked patches.
Rs 1,500 upwards. Till Sunday. At Basava Ambara, Basavangudi. Details: 26561940