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    Bugatti ties up with Jabong as it enters the Indian market 

    HEADQUARTERED in Switzerland, Bugatti is not your opulent, party shoe label. Staid browns and serious blacks make up a major chunk of its colour palette. What the brand does offer is comfort and durability, with a special attention to fit. Originally a German company, it was founded in 1928 by Johann Muller and was called The Workshop of Johann Muller for Handcrafted Shoes, which was later changed to Bugatti. Now run by the founder’s grandson, Tim Muller, it retails in 35 countries. Tying up with Jabong.com, the brand recently made its Indian foray. Muller tells us more.

    The Indian angle.
    Travelling to India for over 25 years, I’ve noticed that tastes here have changed over the last five years. It’s a global outlook with attention to craftsmanship. And that’s the Indian market is ready for Bugatti.

    What’s on Jabong.com?
    We have about 200 different styles. The collection is curated to suit the Indian customer and conditions. We have paid special attention to colour, with browns dominating. We’re going to constantly add to the stock.

    Bugatti signature
    We give a lot of importance to fit. Even our stilettos are comfortable. We are also famous for our brogues and lace-ups. The danger of contemporising a traditional silhouette is losing its essence. We have managed to steer away from that, with shoes that look fresh yet traditional.

    Tech speak
    The soft gel element cushions feet and protects joints by absorbing heel strike impacts. Our ‘soft flex construction’ has an inner lining fashioned like a sock for extra comfort. And the ‘genial insole’ makes for soft walking.

    Leather story
    We get our leather from premium vendors in Italy and South America. For dress shoes, we tend to use goat and sheep skin but for casual shoes, we use bovine leather.

    Looking forward
    And we aim to open a store in six to 12 months and are in talks with a few people but nothing is certain yet.
    Rs.2,499 upwards.
    Details: jabong.com
    — RR

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