Home Shopping Fashion Online therapy: Bohemian rhapsody

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    It’s difficult to stand out from the crowd with every new portal screaming about their latest offering in fashion. Thankfully Delhi-based online portal Runaway Bicycle manages to do that effortlessly with interesting names like Mockingbird Dress, Kite Flying Tunic and Baby Blue Blouse, designed with comfort being the main USP. “Every design in the collection is an experiment and the names resonate with my brand idea of being free, climbing trees, running with the wind, being yourself,” clarifies Preeti Verma, founder of the month-old portal.

    Verma’s advertising background — she was an art director at advertising and marketing agency DDB Mudra — has helped her build the label which she started as an experiment. “We are about being comfortable, cheery and cool,” she shares, adding that she started with around 15 designs. Each of the designs come in pure handlooms, cotton and khadi.

    Preeti Verma

    Preeti Verma

    “Runaway Bicycle is for anyone who’s comfortable being themselves. Hence girls with dark hair with hidden faces have been pictured wearing easy dresses. And bare painted feet are always a lot more comfortable and functional than most footwear,” insists Verma. She’s working on a new collection which will be out in January. However, we were sad to find most of their designs are limited to one size. “Our first collection was very small, in a way to test the market. The next collection will be available in all sizes,” she promises.
    Priced between Rs 900 and Rs 3,000. Details: runawaybicycle.in

    — Madhuwanti Saha


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