COLUMBIA, the Oregon-based company best known for their innovative apparel, footwear, accessories and equipment for outdoorsy people, is now in Phoenix MarketCity. Their mission is to keep adventurists ‘warm, dry, cool and protected all year round’. From Omni-Freeze Zero tees, with accelerated, sweat-wicking processes that will feel like a cool breeze even on a hot day, to leggings, trackpants and shorts that use the same technologies to enhance your performance, sporty folk will be spoiled for choice here.
Women can get their sporty look down pat with the Silver Ridge shirt – with UPF 40 sun protection and a flip-up collar, perfect for a summery hike or picnic. Or with their tennis gear (dresses, skirts and shorts), trendy golf plaid shirts and even mountaineering fleece jackets and wind cheaters in light nylon.
And there are no dull greys or blacks in their summer palette but refreshing peach, lively pinks, bright purples and deep reds.
Even men can pick from a bright selection of greens, blues, reds and cyan shades dominating the racks. They also have comfy outdoor trousers on offer, complete with drawstrings and extra pockets, for a camping trip. While their selection of shoes and slippers is limited, you’ll find a good range of heavy duty hiking boots, running shoes and casual flip-flops that should tide you through most occasions outdoors. You can even check gym bags and rugged backpacks off your check-list before you head out for an adventure holiday in any kind of climate.
Rs. 999 upwards. At Whitefield. Details: 67266417