Home Bangalore Over To Minerali

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    Featuring most wanted costume jewellers in the country, this new address in Mumbai is designed for the brave and original

    Jewellery connoisseurs across the country should prepare to be overwhelmed with the new bejewelled destination — Minerali. The first multi-designer jewellery store in the country, it was launched last week on Linking Road, Mumbai, amidst a host of celebrities in attendance. From the hugely popular Bansri Mehta whose Parisian style jewellery has fans like Jennifer Lopez and Deepika Padukone, to the year-old Micare by Anushree Agarwal, whose unusual earrings are favourites of Gauhar Khan and Huma Qureshi — the store houses works of 14 sought after fashion jewellery designers. The brainchild of Varun Raheja (27), Minerali has obvious advantages over online multi-designer stores, as people can try on the jewellery before purch-asing.“These semi-precious jewellery brands have been doing well lately via Lakme Fashion Week and Vogue. So it’s like a jewellery candy store for women,” smiles Raheja, who’s been handling his three-decade-old family business, Aquamarine Jewellery, since 2002. Our pick:

    out-houseJungle girl
    Mrinalini Chandra’s collection featuring Shakuntala, a character from Mahabharata and her memoirs through the forest. Jungle motifs come alive in her kaliras, jewellery scarves, hathphools and hand cuffs in 22 karat gold plated silver and recycled glass stones and beads. “This collection has a huge range of occasion-wear jewellery. One could wear any piece from this collection to a wedding or for clubbing. Also, there is a story in each piece. You are taking home a conversation starter,” Chandra says.

    Power driven
    Using handmade fretwork by the the craftsmen remaining, Eina Ahluwalia and her artisans’ level of perfection is often mistaken as laser or machine cut. Her haathphools, handshackles, maangtikas, hand-cut cuffs and double finger rings featuring surprising motifs like arrowheads, swords, paperboats, Godess Durga, Lakshmi, hearts and veins. “My collections are not season driven,” she says.

    Romance of Greece
    Outhouse Jewelry by Kaabia and Sasha Grewal’s new collection, The Column, inspired by Greece and Rome. Expect hand harnesses, rings, body ornaments and moha-wks in a myriad of colours, textures and semi precious stones. With the use of techniques like enameling, leather coining, leather embossing and thread weaving, they have motifs like the medallion and Grecian leaves called bay laurel. “We have also experimented with leather in a big way this time because the idea was to break away from the mundane stones and do something fresh and international,” the duo say.
    Priced from Rs.2000 to Rs.30,000. Details: 9833245502

    — Sharmistha Maji

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