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    Remember important dates from your kids’ school calendar with Coo

    A minor slip up by Shilpa Bhandarkar led her to set up Coo — an app that’s a mash up of a communication platform and a planner, geared towards parents of school going kids. “I had forgotten to send my daughter with money for a charity bake sale in school, so she was the only one in class without a cupcake to munch on. I felt bad and wondered if there was an easier way to remember things. Then, I found that other parents faced the same issue — keeping track of activities, due dates, projects, etc,” says UK-based Bhandarkar, the former COO for the Africa branch of law firm, Linklaters.
    Further research revealed that when it comes to technology, there was next to nothing aimed at making parenting easy. So it was really necessity that led to the invention of Coo, which she co-founded with Amit Rai, who brings 14 years of marketing experience to the table. “In one calendar year, an average child has 500 events, this is not including the extra violin or ballet classes. With Coo, you can create groups with fellow parents, use it to communicate important dates, requirements for special days, share pictures, and so on,” she explains.
    The shared calendar feature lets people mark events, which then show up on everyone else’s. The marked events pop up as notifications on your screen, ensuring there is no duplication of entries. Launched in July, the app has over 1,200 users. Having raised an initial round of funding from UK-BASED investors, Bhandarkar shares that they aim to bring in revenue by using it as a platform to host flash sales of kids’ products.
    Details: letscoo.com

    — Rashmi Rajagopal Lobo

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