Ita��s NO wonder that the formidable, Miranda Priestley chose to dress her kids in pure Jacadi or Ralph Lauren in the classic , The Devil Wears Prada. Bringing the luxury childrena��s label to the country with a first store in Bangalore is Veena Satish, CEO of Ravee House of Chic. Set over 2,500 square feet, it stocks garments and accessories for kids from 0 to 12 years. Started in France in 1976, the original family-run business expanded to Lucerne, Switzerland and has since opened 265 outlets worldwide. The brand is expected to launch in Delhi, Mumbai and other metros within the course of a year.
Known for sheer Parisian chic, their range of liberty-printed garments feature exclusive, patented prints. The brand has tied up with well-known French artist Anna Emilia, who has created adorable art prints for a range of their clothes. Charming woodland creatures or sophisticated florals are featured on premium cottons that have been tested and approved for children. The styles are simple with clean cuts, minus fussy and extravagant details. a�?We keep our clothes comfortable and chic. So you will not find frills, flounces and satin here,a�? explains Satish.
Currently in stores is their summer collection with an attractive range of cool whites, floral prints, sun hats, headbands, swim suits and even little head wreaths. Turquoise is clearly the colour of the season and we spotted quite a few pieces in this versatile shade from cute girlie dresses to smart trousers for boys. All the garments come with matching hair accessories and socks to keep the little people looking sharp. For sporty kids, the active line features trendy stripes and plain tees, skirts and dresses. For newborns (0 to 12 months), they go the extra mile, using only organic cotton. Their products extend to cashmere (in cardigans, onesies and booties), as well as bathrobes, diaper bags, carry nests and sleeping bags.
Endorsed by celebrities like Jennifer Lopez and Hillary Clinton, they also have a range of soft cotton shoes for new borns plus leather and canvas for older kids. Expect their marine-themed line for that beach holiday by April.
Rs.799 upwards. At Lavelle Road. Details: 42076677
a�� Rashmi Rajagopal