Sunil Menon’s next fund-raising calendar for Sahodaran, puts the spotlight on headgear used in Kerala’s theyyam rituals
One of the few platforms in the city for fresh South Indian male models, the Sahodaran fund-raising calendar is something many look forward to. In its sixth edition this year, the calendar, that has portrayed themes like resort wear, elements of nature, yoga, heritage jewellery and sports, is showcasing something closer to the heart of Sunil Menon, the founder/director of Sahodaran, the male sexual health project. “Our photographer Kapil Ganesh suggested head gear, and being from Kerala, I immediately thought of theyyam,” says an enthusiastic Menon, referring to the ritual popular in Northern Kerala. The headgear used in these rituals are quite large and always made fresh using bamboo and leaves, among other materials. “Visually, it was the impact of the headgear and the organic makeup that worked,” Menon says, adding that a theyyam team from Kannur was involved in creating the headgear for the shoot.
After completing the shoot in 24 hours at his ancestral property in Kerala, Menon and team are currently working towards launching the calendar on December 15 at Amdavadi, the Gujarati restaurant in T Nagar. With more themes in mind, Menon shares that he hopes to do the calendar on a larger scale in the future. And currently using only South Indian models, Menon shares that it’s a conscious decision. Since most of his buyers are from outside the country, he explains that he uses only South Indian models to showcase that dark/tan skin is also beautiful.
The calendar is priced at Rs.1,000. Details: email@example.com, 9381016129
— Ryan Peppin