Focussing on silk, clean cuts and colour blocking, The Madras Label, a new label in the city by designer Aruna Guhan, is ready to impress. Guhan’s design philosophy is to make effortlessly sophisticated, feminine and easy-to-wear clothes. a�?For this line, I drew inspiration from the a��50s but also from street style today. I love Grace Kellya��s minimal yet elegant style,a�?A� she says.
Guhana��s collection has bright shades of orange, blue and red, is sans ebellishment, and predominantly includes tea length skirts with pleats, and crop tops with boat necks. a�?The Madras Label focuses on minimal design celebrating material and form. Our focus is on making beautiful and simple womenswear in silk, that is modern yet timeless.a�? says Guhan, 26.
Having specialised in costume design at the Birmingham Instit-ute of Art and Design, followed by a mastera��s degree in art and space from Kingston University in 2011, Guhan along with her friend co-owned a label called Aruna & Malvika, which used to retail through its Facebook page. After opting out of the label, Guhan decided to make it on her own. About her fetish for skirts,she says, a�?This collection explores a modern take on the once prim and proper silhouette. I love wearing them and they look amazing on anyone.a�? Shirts, dresses and an e-store are also on the cards. To be launched in the city next month. Priced from `2,500 to `6,000.Details: facebook.com/themadraslabel
a�?My favourite piece in the collection is the Rouge Tea Skirt. It is such a rich vibrant colour and can create striking combinations such as our pairing with the Electric Blue Crop Top or just as easily with a white lace top,a�? she says.