Focussing on silk, clean cuts and colour blocking, The Madras Label, a new label in the city by designer Aruna Guhan, is ready to impress. Guhan’s design philosophy is to make effortlessly sophisticated, feminine and easy-to-wear clothes. “For this line, I drew inspiration from the ’50s but also from street style today. I love Grace Kelly’s minimal yet elegant style,” she says.
Guhan’s collection has bright shades of orange, blue and red, is sans ebellishment, and predominantly includes tea length skirts with pleats, and crop tops with boat necks. “The Madras Label focuses on minimal design celebrating material and form. Our focus is on making beautiful and simple womenswear in silk, that is modern yet timeless.” says Guhan, 26.
Having specialised in costume design at the Birmingham Instit-ute of Art and Design, followed by a master’s degree in art and space from Kingston University in 2011, Guhan along with her friend co-owned a label called Aruna & Malvika, which used to retail through its Facebook page. After opting out of the label, Guhan decided to make it on her own. About her fetish for skirts,she says, “This collection explores a modern take on the once prim and proper silhouette. I love wearing them and they look amazing on anyone.” Shirts, dresses and an e-store are also on the cards. To be launched in the city next month. Priced from `2,500 to `6,000.Details: facebook.com/themadraslabel
“My favourite piece in the collection is the Rouge Tea Skirt. It is such a rich vibrant colour and can create striking combinations such as our pairing with the Electric Blue Crop Top or just as easily with a white lace top,” she says.