From sweet to savoury to artisanal, the cupcake people have a new spin on your 3 pm snack.
From the house of Cupcake Company and Shitija Nahata comes an all-new brand of gourmet popcorn, Mr Poppin, which promises to reinvent the way you munch the all-weather snack — from soggy to sassy, one kernel at a time. It has been almost five years since the birth of Chennai’s trendsetting cupcake business and now Nahata has yet another feather to add to her hat; this time in the form of a personal favourite turned into a handcrafted gourmet product. Chennai is no newcomer to this obsession with popped kernels of corn, as the likes of restaurateur Mahadevan’s Eddie’s Popcorn, My Pop and Zea Popcorns are already flourishing in the city and giving national players like 4700BC and The Crunchbox stiff competition. While Mr Poppin’s signature flavour is Salted Caramel, others like Cheesy Caramel, Sweet & Spicy and Dark Chocolate are getting an equally enthusiastic response.
“Built on the same ethos as The Cupcake Company, the quality of the ingredients we use and how we handle them is of utmost importance. This, along with the process of creating all the flavours from scratch in-house, and then painstakingly handcoating the popped kernels exclusively by our pastry chefs are what separates us from the pack,” elaborates Nahata.
Importing corn kernels from the US, and 70 per cent dark chocolate, Nahata also uses superior Indian produce like red chillis and sea salt to create interesting varieties and combinations of flavours. The Cheesy Caramel flavour in particular is addictive and has us wondering why these flavours have never been paired together before! Meanwhile, the Sweet & Spicy is predictable, though the dark chocolate delivers quite an impact.
Like the flavoured popcorn that was pioneered in Chicago, Nahata assures that Mr Poppin embodies that original experience.“It is all about complete transparency to our customers as what you taste is exactly what you get — no hidden artificial junk.” Currently available on the shelves at the Cupcake Company outlet in Alwarpet, you will soon find them across their other branches and neighbourhood departmental stores. Packed in re-sealable high-grade vacuum pouches, the contents promise to remain crunchy fresh for a while.
Priced Rs 65 onwards per 100 gms. Details: 9952928927 and
— Preeti GT