Nordic Kandie Magic is giving Indians a taste of Europe with their handmade marzipans
Cupcakes and macarons are so last year. In Mumbai, marzipan is the flavour of the season. Launched in February by Estonian expatriate Thea Tammeleht, Nordic Kandie Magic has been winning votes with its handmade marzipan pops. Currently retailing from their website, which delivers pan India, Tammeleht is planning on starting a store on Peddar Road in a couple of months. “Marzipan is something I’ve grown up with in Europe, but it doesn’t have a market in India. Here, they are only made during Christmas, using cashew nuts instead of almonds,” she says, adding that her husband Thomas Abraham encouraged her to convert her family recipe into a commercial enterprise.
At Nordic Kandie Magic, gourmet luxury defines everything. The Mamra almonds are imported from Iran, the chocolate from Belgium and the edible silver and 23k gold from Italy. “We hand craft around 250 marzipans a day. Since we follow the European style, they aren’t too sweet. But I find people are willing to try new tastes,” says the entrepreneur, who is hard at work to meet bulk orders for weddings and baby showers.
Besides staples like chocolate, strawberry and almond, their menu of 14 flavours offer options like cherry, mint, lychee, orange and green apple. “We are blending Indian tastes, too. In fact, as part of Father’s Day, we have launched a set of five new flavours, curated by chef Vicky Ratnani — anjeer, peanut butter, chilli-mango, cinnamon and nutmeg,” says Tammeleht who recommends the sweet treat as they are gluten and cholesterol free, too.
A marzipan pop starts from Rs. 205 onwards, and the boxes (of nine and 18) start from `1,850 and `3,690 respectively. Details: nordickandiemagic.com
-Surya Praphulla Kumar