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    With 35 designers and counting, Stylemylo hopes to add exclusivity to childrena��s fashion

    WHEN Indian Kids Fashion Week (IKFW) kicked off four years ago, featuring couture for children, fashion-savvy parents breathed a sigh of relief. But the market didna��t have a platform where one could find all the designs afterwards. PR professional Ruchi Goel faced the same dilemma while shopping for her year-old sona��s birthday party. a�?On a closer look, I realised that there are a lot of designers in India offering stylish yet comfortable kidswear. But they dona��t have any exclusive platform to showcase and sell their collections,a�? explains Goel, who has launched Stylemylo, an online multi-designerwear hub for children aged 0-14 years. Apart from offering customisable products in ethnic, casual, organic and festive wears, what truly sets this eight-month-old platform apart from its contemporaries (think Littleshopper.com and Chennai-based Peekaboo) is its dedicated section showcasing exclusive designer pieces from IKFW.
    Playing the field
    Currently sporting a wide range of kidswear lines from brands including Mumbai-based Archana Kochhar, Little Divas by Pooja Wang and Chiquitita by Payal Behl, the collection at Stylemylo is on par with its adult counterparts. From chic one-shouldered jersey frocks and pastel jumpsuits in the girlsa�� section to octopus-motif silk bandhis in boyswear, global fashion trends take a child-friendly turn at this portal. a�?Buyback is one of our unique schemes where clothes purchased from us can be returned once the child has outgrown them, with some deduction determined by the company,a�? adds the 32-year-old entrepreneur. Hoping to expand its designer list to 75 in the near future, a brick-and-mortar store and international shipping remain the top priority of this fashion startup.
    Shirts `1,195 upwards.
    Details: stylemylo.com

    a�� Arya P Dinesh


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