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    A day-long event unites hardware startups from across the city

    The folks at NUMA Bengaluru recently noticed that there was an absence of interest for hardware startups, while a lot of attention was and continues to be given to app-based platforms. In an attempt to balance the scales, if not tip them in the formera��s favour, they decided to design an event that brings physical product-based startups under one roof, for a full day of networking, selling and exposure to potential clients.
    Called Startup Popup, organisers believe that this is the worlda��s first popup store concept exclusively for players in the hardware sector. a�?One of our aims is to get India on the global hardware map. We feel that events like this will help towards getting there,a�? shares Malathi Krishnan, the community manager at NUMA.
    Having called for entries last month, the organisers, not surprisingly received close to 50 applications, which had to be pared down to 15. A difficult task, by Krishnana��s admission. a�?We looked at things like relevance, concept, effectiveness and design of the product,a�? she shares.
    From VDrone (a company that makes drones to help farmers understand crop health, at a low cost) and Zingohub (a crowdfunding platform for innovative product-based startups) to Astrome (which makes high bandwidth microsatellites to make Internet more accessible and affordable to all) and Space Dinosaur (a plastic device that enables consumption of virtual reality content through smartphones), the curated list of participants is diverse and well put together.
    Those looking for a quick bite to eat or a shot of caffeine to keep them going through the day can stop by the stalls put up by True South Coffee (which makes varieties of coffee decoctions, from beans sourced from their own estates), Meal Diaries (the latest online food delivery platform on the lines of Fresh Menu) and Chai Point.
    NUMA has also teamed up with names like Intel (the title sponsor), Plugin (a hardware startup incubator), and IESA (India Electronics and Semiconductor Association), so the startups get the added bonus of interacting with seasoned industry experts, who could help them forge their way ahead.

    Entry free. Saturday, 9 am. At Church Street. Details: 65691530

    a�� Rashmi Rajagopal Lobo


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