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    For most of us, it doesn’t make sense to cough up an obscene amount for a designer outfit that we might wear just once. Nevertheless, we do have to glam up in haute couture when the occasion demands. We might not have the Rent the Runway (a New York-based renting service for high-end designer wear) option, but thankfully, we have Wrapd. The Delhi-based company has outfits for weddings and parties on hire. “Once you buy an outfit for a wedding, it remains in your wardrobe for a good period since you can’t repeat it. So why don’t you rent an outfit out instead?,” asks Anunay Arora, partner at Wrapd, catering to men and women across India.

    Brides come calling

    Wrapd was initially Rent a Party Dress, started three years ago by Arora’s friend’s mother, Neeraj Wadhera. He took a keen interest in it and started working on rebr-anding and social visibility. “Wad-hera was running this from her house on a small scale. I realised there was big opportunity in this space. So we invested our money and rebranded it to Wrapd in August and opened a store in Lajpat Nagar (a prime locality), Delhi,” he narrates. In a business like this, hygiene and fittings are inevitably top priority. “Every outfit goes through several processes. We first dry clean and then work on embellishments. The lining is washed in the most hygienic way. We keep it ready one day prior to the occasion for last minute changes,” he shares, adding that he gets orders from Bangalore and Mumbai as well, including bridal orders.

    On the rack

    Apart from their Delhi store, you can also view their collection online. Choose from lehengas, anarkalis, Christian wedding gowns, dresses, saris, sherwanis and kurtas for men, all designed by Wrapd. The reason for limited options in menswear is their high maintenance. “But we are working on that and plan to get more options in two months,” he assures. Expiry depends on the outfit. “For instance, a chiffon dress loses its freshness in four wears,” informs Arora, who was working with Zomato before this. With the wedding season underway, the store is booked till December. During the dry season (March to June), the partners focus on designs for the next season, serve media houses, modelling agencies and film studios. Arora plans to open in Bangalore in March, 2014.

    They charge 15-20 per cent of the retail price . `1,200 onwards. Details: wrapd.in

    —Madhuwanti Saha

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