MTV India ties up with six directors to showcase realistic youth-oriented films
Come Sunday, sit back on your couch and enjoy original work by Bollywood directors. MTV India joins hands with Hindustan Lever to bring you six television films made by six talented directors, which will be aired once a month. “We’ve tied up with brands in the past like Kwality Walls (Love Reels) in 2011 and Coke Studio. The idea is to present the best content with the help of experts,” says Aditya Swamy, executive vice president, MTV India. Starting March 23, catch the 45-minute youth-oriented films on themes like love and friendship. As for the choice of directors, MTV has highlighted those who are enthusiastic to “step out of their comfort zone.”
We got talking to Anurag Basu and Abhinay Deo, who are part of the project. “The films aren’t being treated like a feature film, though the aim is to entertain. The idea is to bring forth the brand’s ideology,” Deo says. Since he’s working with the beauty giant, Lakme, the beauty giant, his film’s lead will be a woman. Deo is also keen to watch Basu’s film, as it has 25 songs!
25 and more
“This definitely is the future of brand building,” says Basu, whose short, Real FM, is about three girls. Ghost-directed by him, he says the majority of work in his film “is being done by Akash Khurana, a talented youngster.” As for the three songs, “Some of them barely last 30 seconds. It is in the background,” Basu says. The project will see directors like Shoojit Sircar, Rohan Sippy, Nikhil Advani and Anurag Kashyap, too. Also expect acting talent from the short film genre.
Premieres on March 23 on MTV India at 7 pm. The first movie is Real FM by Anurag Basu.