FASHION rental stores are no longer a foreign concept in our city. Bags from luxury brands like Chanel and Gucci are available on the site, fforu.com from Rs 3,000 onwards. Meanwhile, for festive clothes, wedding accessories and game consoles, among other items — on rent and for sale — city-based Mahesh Sivaprakasam and S Senthil Kumar launched hiflame14.com in September. It targets shoppers between 14 and 28 years. Sivaprakasam adds that their costume jewellery from Mumbai, Jaipur, Kolkata and other cities are a hit. The site hopes to meet festive requirements and besides clothes and jewellery, offers bags from Hidesign and Baggit. The four-day rental service is ideal for short trips — where the order can also be collected at the venue for destination weddings. Currently, services are across Tamil Nadu, Pondicherry, Karnataka, Andhra Pradesh, Telengana and Kerala. A new feature, where users can sell their expensive designer clothes and accessories, is also being discussed.
Rs 85 onwards for purchases. Rentals from Rs 45 onwards. Details: 45588030
— Team Indulge