Hone your skills anytime, anywhere with this initiative by GiMA
The Global Indian Music Academy is entering the digital world with an initiative called GiMA 101 Lessons, which makes music more accessible to everyone. Launched at the 6th Gionee Colours GiMA Awards by playback and ghazal singer, Hariharan, it involves famous artistes and musicians sharing their tips and musical knowledge. Sabbas Joseph, director of Wizcraft Entertainment, says, “The idea is to create a platform for everyone to help them understand what they can focus on. We hope to fill the void that exists between fans and celebrities, by giving them tips and lessons from the stars themselves.”
“The gurus of music will share their insights, their learning process, their journey to stardom, online. Everyone has access, so they can watch and learn whenever and wherever they want to on their own time,” he adds. The first few lessons will be given by Hariharan. He will be followed by artistes like Akriti Kakkar, Monali Thakur, Papon, Arijit Singh, Kanika Kapoor and others.
“We will have 52 lessons by the end of one year, because we will be releasing one lesson/episode per week,” says Joseph. “The formats of the videos vary according to the talent. Sometimes it can be a three-minute video, and sometimes it can be a little longer,” he adds. The first webisode of GiMA 101 Lessons will be released on GiMA’s YouTube channel on June 4.