City-based NAC Jewellers reveal the inspirations behind their exclusive new collection, Fabula.
City-BASED NAC Jewellers have already made a mark on the red carpet. Last year, Hollywood actress Chloe Grace Moretz had worn ear cuffs by the brand at the Oscars, and actresses Giuliana Rancic and Martha Hunt also sported pieces from the collection at this year’s Oscar events. Bringing those sensibilities under one collection, with an attempt to blend together traditional Indian jewellery with a more global and modern outlook, is their recently-launched premium line (in partnership with Forevermark) called Fabula. The name—Latin for ‘an intriguing tale’—was chosen as they wanted to play on the word fabulous.
West meets East
Talking about the changing trends in diamond jewellery, managing director Anantha Padmanabhan says, “We wanted to do something really different. Our jewellery is inspired from Indian tradition but crafted into pieces that can be worn on the red carpet.” Experimenting with age-old staples such as haath phool, maang tikka and the chuda, each piece has been designed so they can be worn with western attire. Padmanabhan wants to bridge the gap between the ultra niche consumer base that designers like Nirav Modi cater to and the more traditional jewellery brands that have been there for generations. Speaking about his favourite pieces, which include diamond ear cuffs that can be taken apart and worn as solitaire earrings, he says that the inspiration behind the cuffs was the traditional jhumkas but “we wanted to take the idea and make it into something which can be worn with a gown.” Expect beautiful floral designs with exquisite cuts made from diamonds, rose gold and platinum.
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