Abraham & Thakore’s firststand-alone store in the city
Having had a marked presence in multi-brand stores in the city, Abraham & Thakore finally move into their own stand-alone space at the grand Leela Galleria this week. “We felt we needed to move out of our shared space into a larger one that was more recognisable,” begins Rakesh Thakore, adding, “Other than our standard clients, we felt that not too many people knew we were there, especially our younger buyers.”
Word has it that the new store will lead the way for a host of other designers to follow including Rajesh Pratap Singh, Neeru Kumar, Namrata Joshipura, Shivan & Narresh and Play Clan.
“The idea is to convert this entire floor to a boutique shopping experience where each designer is individually represented and yet a part of a bigger effort,” shares Thakore as he points to the circular platform in front of their rustic, exposed brick store, that he hopes to convert into a boutique coffee shop.
Referring to the design and layout of the store, Thakore tells us that this one has swapped the pristine white walls and polished finish of their previous outlets in New Delhi and Mumbai for something different. “We wanted to bring in a raw energy to the space, yet with a flexibility, which is really more in tune with our design philosophy,” he says, adding, “We also want to keep rotating our stock, every fortnight or so. Even through a particular season. So people always see something new when they visit us.”
On the racks
Right now, you can catch their Spring/Summer ’14 collection, built around the theme of ‘markings’. It’s all about bold patterns and striking geometric prints mainly in cottons and voiles. We loved the use of neutrals with subtle embroidery and the ample use of applique.
David Abraham, creative director, reveals that the upcoming Autumn/ Winter collection will see the colour wheel shift to black, ivory and gold with specially woven wild silk like tussar and eri. “We have also taken these silks as yarns to weavers in Andhra Pradesh and Bengal where they have added their own weaving techniques to the handlooms,” Abraham tells us. Think ikat weaves of Andhra Pradesh on eri looms of Assam.
The store will stock all of their current women’s and men’s wear, ranging from kurtas and tunics to saris, dresses and shirts. Fashion accessories like bags and footwear will be available here, but Thakore says that their home decor line will be subject to both space and demand.
Rs. 3,500 upwards. At The Leela Palace, HAL Airport Road. Details: 25211234