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    Jaipura��s Ratan makes its mark in the south

    Home to vibrant and chic contemporary Jaipur-inspired decor, Ratan opens its first Southern store at Phoenix MarketCity. Blending tradition with current global trends, they offer a wide range of table and bed linen, upholstery, stationery, home accessories and decor, and even a small selection of garments.

    Going global
    Started in 1990 by Savitha Jain in Jaipur, the brand takes cues from global trends and international designers in Europe and America. a�?We are largely export-driven and that base allows us to successfully combine Indian aesthetics with global design requirements, and offer them to the Indian consumer at home,a�? says Vaibhav Jain, owner and managing director. He points out that their products are of superior quality textiles like natural and blended silks and cottons, with no use of synthetics in the fabrics across all their stores from Jaipur, New Delhi and Ahmedabad to Kolkata, Goa, and now, Bangalore.

    Cross spectrum
    Another highlight is the generous use of rich and vibrant colours, interspersed with both traditionally Indian and modern motifs a�� from geometrics and florals to Rajasthani and Mughlai.
    Nature is also a key inspiration for their design team, made up of graduates from prestigious schools around the country who blend contemporary design with traditional handcrafted techniques like block and screen printing.

    On the racks
    With a strong online presence that attracts a large chunk of its customers, Vaibhav tells us that what makes them different is that they dona��t try to stand out. a�?Our focus is not on out-shining others in the segment, but rather working consciously to bring quality and artisanship onto a trusted platform,a�? he tells us.

    The result of these efforts is a brand that offers everything from patchwork and embroidery to unconventional prints over bed covers, sheets, dohars, table sets, kitchen linen, curtains, toilet and beach bags, fabric storage options, and hand-made paper products like notebooks, danglers, photo frames, storage boxes and wine covers.

    Their garments section prides itself on being a�?ideal for the perennial Indian summera�? with its breathable light-weight fabrics and vibrant floral designs. Contemporised kurtis, jackets and shirts for men and women share space with dresses and cutesy party wear for kids on their racks.
    Rs. 800 upwards. At Whitefield. Details: 67266221

    a��Susanna Chandy


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