NILISHA Bhimani is back with the StayFabulous.in pop-up store at Rutland Gate Studios. “What I’m attempting to do is a single brand trunk show which is a lot tougher to pull off,” says Bhimani. From skirts and dresses to boho-themed jewellery, find everything at this trunk show at Rutland Gate Studio. Their USP is their quality and price range (Rs 700-Rs 5,000), “for which we got rave reviews in the last edition as well,” gushes the 28-year-old designer, who with her second edition is confident of meeting expectations.
Bhimani, who recently won the citation of being one of the 25 Most Influential Professionals in E-Commerce in India by the Asia Retail Congress and CMO Asia, believes in “an offline platform for customers to directly experience clothes”. Hence, the founder and CEO of the 18-month-old StayFabulous.in began her pop-up shows last year. In mostly cottons and chiffons — with flowy, breezy silhouettes — her collection features crop tops, skirts, tops and dresses, “not contained by any restrictive style or pattern,” says the Coimbatore-based designer. Pastel shades and bright colours feature alongside grey, black, blue and maroon, bringing out the effect of floral, geometric and abstract prints. Adding quirk to the trunk show will be Gypsical, their in-house accessories brand, featuring tribal jewellery, scarves and clutches. “We plan to run an on-the-spot Instagram contest with discount vouchers as giveaways,” says Bhimani, who has conducted trunk shows in Hyderabad and Coimbatore, and plans to go to Kochi and Bengaluru next.
On March 12-13. Range starts from Rs 700. Details: 09944444859
— Seema Rajpal