Brand Avatar’s first Fashion Premier Week brings down Falguni and Shane Peacock, Maheshwari Ayyapan, among other popular designers
Those who like to keep pace with fashion and trends, catch the upcoming three-day extravaganza in the city, starting on December 9, co-hosted by and at Crowne Plaza Adyar Park Chennai. Showcasing collections of impressive designers from across the country, “Our attempt is to create a fashion ecosystem for our city. In this regard, we will have about 60 retailers at the event,” says founder and CEO of Brand Avatar, Hemachandran L. Reema Tiwari, the COO, divulges, “For the closing act of day one, models will walk to the tunes of bollywood singer Kanika Kapoor for US-based designer Ruby Bhandira. Day two will conclude with Neil Nitin Mukesh walking the ramp for Sharath and KD.”
Maheshwari Ayyapan says her cocktail collection is all about bold colours like burgundy, royal blue and water green. “It features a lot of sheer and brocades and some velvet and hand embroidered material as well. It’s for people who want to stand out.” The week opens with city based Osman Abdul Razak relaunching his eponymous men’s wear brand. “It’s not courtieur, it’s breezy ready to wear bespoke line with wool suits, linen and cotton jackets.”
Meanwhile the grand finale will see “organza, glass tissue, floral motifs with colours like silver, gold, pastel pink, powder blue. Our lehengas and gowns will create a fairy tale look. We have also incorporated English elements like feathers and tone on tone,” says Falguni Peacock, who is based in Mumbai and whose collection will conclude the event.
From December 9 to 11, at 7 pm, at Crowne Plaza Adyar Park. By invite only. Exhibition open to public.
— Seema Rajpal