Brand Avatara��s first Fashion Premier Week brings down Falguni and Shane Peacock, MaheshwariA� Ayyapan, among other popular designers
Those who like to keep pace with fashion and trends, catch the upcoming three-day extravaganza in the city, starting on December 9, co-hosted by and at Crowne Plaza Adyar Park Chennai. Showcasing collections of impressive designers from across the country, a�?Our attempt is to create a fashion ecosystem for our city. In this regard, we will have about 60 retailers at the event,a�? says founder and CEO of Brand Avatar, Hemachandran L. Reema Tiwari, the COO, divulges, a�?For the closing act of day one, models will walk to the tunes of bollywood singer Kanika Kapoor for US-based designer Ruby Bhandira. Day two will conclude with Neil Nitin Mukesh walking the ramp for Sharath and KD.a�?
MaheshwariA� Ayyapan says her cocktail collection is all about bold colours like burgundy, royal blue and water green. a�?It features a lot of sheer and brocades and some velvet and hand embroidered material as well. Ita��s for people who want to stand out.a�? The week opens with city based Osman Abdul Razak relaunching his eponymous mena��s wear brand. a�?Ita��s not courtieur, ita��s breezy ready to wear bespoke line with wool suits, linen and cotton jackets.a�?
Meanwhile the grand finale will see a�?organza, glass tissue, floral motifs with colours like silver, gold, pastel pink, powder blue. Our lehengas and gowns will create a fairy tale look. We have also incorporated English elements like feathers and tone on tone,a�? says Falguni Peacock, who is based in Mumbai andA� whose collection will conclude the event.
From December 9 to 11, at 7 pm, at Crowne Plaza Adyar Park. ByA� invite only. Exhibition open to public.
a�� Seema Rajpal