Get comfy on a couch for a football-filled month on the telly
After Sony Six won the rights to be the sole broadcasters of the 2014 FIFA World Cup™, skeptical fans were worried about pre-shows. But with a schedule surpassing all expectations, Prasana Krishnan, business head, Sony Six, promises us ‘wholesome and inclusive viewing’.
Recently, they launched a campaign, Live the Magic, with actor John Abraham taking centrestage to help create a buzz through the country. “John exhibits a perfect blend of being an actor in his professional career and an ardent football fan in his personal life. His versatility syncs with our channel’s belief of making content inclusive and entertaining for everyone,” Krishnan tells us.
The right pitch
Fans will be treated to shows like Destination Brasil, which will profile and evaluate the teams, Football’s World on the top ten players and FIFA Route To The Final, an exclusive showcase of official films dating back 60 years. Footy frenzy will also continue in documentaries of the winning teams of the past three world cups. If you have no time to watch all of that, perhaps A-Z of FIFA World Cup Football is for you.
“We will broadcast nearly 38 per cent of the games. The telecast will begin at 8 pm with a studio show, where anchors and experts including current and erstwhile international players will provide interesting and unique insights about the tournament,” he says. Catering to the biggest fans in Bengal, Sony AATH, the Bangla entertainment channel, will broadcast live in Bengali, for the first time.
For you digital followers, LIVSports.in will be your one-stop-shop for everything related to the tournament. You can either watch the live match, with all the deep statistics overlaying the video, or you can just click a selfie in your team’s jersey using the Jerseyfy Me app. Or go old school with a modern take on player cards and play their quiz – Pehchaan Kaun.