Crazy is the new norm, with each commercial online video attempting to break the internet. The global digital advertising industry’s $60 billion turnover last year bears testimony to the same. “Offbeat works as long as the message is conveyed. There are thousands of crazy ads out there but what sets something apart is if the maker’s vision comes through all that craziness,” says Prem David, creative director of Disha Communications, the ad firm behind brands like Fiat, Tata Docomo, BSNL and Maruti Suzuki among others. Here is our pick of promotional videos from the past week that have managed to set the internet on fire.
Kenzo World: The four minute perfume commercial by Spike Jonze features Sarah Margaret Qualley doing backflips, firing lasers from her fingers and licking a statue at a fancy venue. Managing to rake 2,523,535 views on YouTube, it takes us back to Jonze’s 2001 video, Weapon of Choice for Fatboy Slim featuring Christopher Walken. Details: youtube.com/kenzoparis
Morgan: To stand apart from the plethora of horror movies, the makers of the movie Morgan opted for IBM’s artificial intelligence— Watson. The trailer has since gone viral hitting two million views and counting. Twentieth Century Fox’s video tracing its making is a nice touch to acquaint viewers with this unorthodox idea. Details:youtube.com/FoxMovies
Star Wars Go Rogue: Star Wars needs no introduction but their new fan-made promotional video has peaked the franchise’s image and the anticipation for its upcoming film. The stop-motion video features the Star Wars inspired toys from Lego, Disney, Hasbro, Funko and the like. Bobbleheads, figurines, name it and it’s there. Don’t miss the video-making contest with winners standing to win a trip to the film’s December premiere in San Francisco. Details:youtube.com/starwars
— Lavanya Lakshminarayanan