Think Italy and it reminds us of their obsession for dressing up well; la bella figura or good impression, remains the core of their culture. Now, a new store – La Martina, of the international iconic polo luxury brand, is giving Hyderabad a slice of this fashion at its first store at Road no 1, Jubilee Hills.
The brand which focuses on Italian fashion, interestingly, was a case study of success at Harvard Business School where students studied and analysed the Argentine family brand that has helped the Polo brand grow globally in just a couple of brands.
The store has a wide array of clothing for men and women besides wallets, belts, shoes, t-shirts and shirts. The collections which are ideal for leisure and holidays which makes it a comfortable, yet trendy wardrobe.
The store says that the collections displayed in the store is made in Italy and hence, the quality is apparent in the expert workmanship and impeccable tailoring amalgamated with striking designs.
La Martina caters to its patrons from polo tournaments to urban styling and helps to build a stylish wardrobe.
The 600-sq ft store’s interiors is buzzing with its personnel who help customers put together their personalised wardrobe.
While the Italian touch is unmisable, the classic La Martina style has been tailored specifically to the Indian market, to create a store with antique memorabilia, vintage chandeliers contemporised through the use of black lampshades and antique furniture.
Eliana Koulas, co-Founder & director, Luxus Retail – La Martina, said, “There is a lot of potential in Hyderabad market which we hope to tap and associate with its patrons.”
La Martina currently has a commercial presence in America, Europe, the Middle East and South-East Asia.
Price range begins from `7,000 Details: 23114411 and www.lamartina.com
— Nishad Neelambaran