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Yoube jewels is giving a hand-crafted twist to traditional treasures

Modern spin
The fashionistas loved every bit of bling on Sonam Kapoor as she strutted with poise at the recent awards do. Her exquisite three-finger knuckle ring and earrings, courtesy Yoube Jewellery, garnered a lot of positive attention. If you wish to join the ranks of Dia Mirza, Shraddha Kapoor, Aditi Rao Hydari and Bhumi Pednekar, who have been sporting jewels from this Mumbai-based design house, then here’s your chance. They will be displaying their new ‘Luxe collection’ for the Hyderabadis from September 9 to 11 at Taj Krishna, Banjara Hills.
Aakash Barmecha, Creative Director, Yoube Jewellery, says, “We give a modern spin to conventional designs. For instance, instead of hath panjas, we design handcuffs which cover the hands and offer ear cuffs instead of kanauti.”

For edgy brides
Aakash, who has always been passionate about jewellery and has graduated from the Gemology Institute of America, says he himself designs these customised neckpieces so that the brides-to-be can get it crafted according to their liking to suit their trousseau. Price `8 lakh to 70 lakh.

Best bet
Says Aakash, “We keep innovating with ear cuffs and make sure we don’t repeat our design.” These prices range from `70,000 to `4 lakh. Their earpieces found favour with actress Elli Avram. Aakash adds that the collection will also exhibit rings with large solitaires, jewellery set in white and rose-gold, South Sea and baroque pearls encrusted pieces. Although the designs have been created after careful study of what’s in vogue in 2017-18, they will continue to be wardrobe classics for many more ‘ears’ to come as hand-crafted jewels.
—Paulami Sen

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