Mehraa��s new e-store, Raffinee shines the spotlight on shoes and
Divya Gupta Mehra is no stranger to trendy accessories. Starting out in Chennai originally, the 34-year-old a�?stylepreneura�� has just launched raffinee.in, the new e-store for delectable shoes. Originally launched in 2009, both Raffinee and Gupta Mehra are now based in New Delhi (her brand took a hiatus when she got married in 2011 and moved up North).
Crediting her familya��s export business for nurturing her interest in style and fashion trends, she agrees the obvious choice for her would have been a career in clothes, but she is equally passionate about accessories. a�?I always wanted to create a special place where women could concentrate only on accessories, as they are often ignored,a�? she explains. Mehra brings back a covetable range of stilettos, block heels, wedges and flats from her best-selling international brands Ceconello (Brazil) and Pierre Dumas (USA). a�?The name a�?Raffineea�� literally means refined and sophisticated which is the kind of woman who chooses our shoes.a�? Promising comfort, the black velvet and gold a�?butterflya�� high heels, the red peep-toe pumps and the silver snake skin block heels indeed caught our eye.
She also introduces earrings, bracelets and necklaces from Delhia��s TI Couture by Tania, costume jewellery by Gowri and a selection of jhumkas and polka-stone jewellery. Taniaa��s cool diamante and stone-encrusted statement designs are must buys. Raffinee also offers free shipping within India.
`2,000 upwards. Details: raffinee.in