Mehra’s new e-store, Raffinee shines the spotlight on shoes and
Divya Gupta Mehra is no stranger to trendy accessories. Starting out in Chennai originally, the 34-year-old ‘stylepreneur’ has just launched raffinee.in, the new e-store for delectable shoes. Originally launched in 2009, both Raffinee and Gupta Mehra are now based in New Delhi (her brand took a hiatus when she got married in 2011 and moved up North).
Crediting her family’s export business for nurturing her interest in style and fashion trends, she agrees the obvious choice for her would have been a career in clothes, but she is equally passionate about accessories. “I always wanted to create a special place where women could concentrate only on accessories, as they are often ignored,” she explains. Mehra brings back a covetable range of stilettos, block heels, wedges and flats from her best-selling international brands Ceconello (Brazil) and Pierre Dumas (USA). “The name ‘Raffinee’ literally means refined and sophisticated which is the kind of woman who chooses our shoes.” Promising comfort, the black velvet and gold ‘butterfly’ high heels, the red peep-toe pumps and the silver snake skin block heels indeed caught our eye.
She also introduces earrings, bracelets and necklaces from Delhi’s TI Couture by Tania, costume jewellery by Gowri and a selection of jhumkas and polka-stone jewellery. Tania’s cool diamante and stone-encrusted statement designs are must buys. Raffinee also offers free shipping within India.
`2,000 upwards. Details: raffinee.in