Anam Mirza brings to town edgy lifestyle brands from across the country
Today the shopping extravaganza, The Label Bazaar, at Novotel HICC (Hyderabad) will have the attention of the city’s shopaholics. Conceptualised and curated by
city-based stylist Anam Mirza and her husband Akbar Rasheed, this is the third season of the expo. It has been immensely popular not onlsy because it brings well-established brands to the homegrown shoppers, but also because Anam’s sister and global tennis star Sania Mirza is the brand ambassador.
The curator of this multi-city designer expo that tours Mumbai and Chennai also, says, “I have attempted to maintain a balance between ethnic and contemporary wear and keep an interesting mix of established designers and new ones as well.” Designer Esha Amin from Mumbai who is bringing her prêt lines to the expo says, “I am bringing two collections – one is an extension of my Lakmé Fashion Week line, which comprises Indo-Western silhouettes such as resort wear and ideal clothes for holiday season like flowy tunics and capes. The other collection features festive heavily embellished festive Indian wear.”
Also, expect labels like Ashish N Soni who will bring men’s ensembles, Ambika Kakarla, Antar Agni, Rouka who will bring contemporary Indo-Western wear. Also, contemporary accessories and footwear brands like September Shoes and jewellery brands like Sakshi Jhunjhunwala, Fuschia by Ritu Mehrotra are also some of the top brands to watch out for. Not only will this expo see a mix of fashion labels from this country, but this sartorial melting pot will house brands like Masala Chai from Dubai as well.
The exhibition starts from 10 am onwards and prices of designer pret from Rs 5,000 onwards.
— Paulami Sen